Strategic marketing is critical for startups aiming to gain traction and drive growth. If you're an owner battling to attract attention to your product or company, it's time to move your emphasis from item growth to advertising and marketing strategy. With the best method, you can effectively get to and engage your target audience, eventually drivi
B2B Marketing - Interview with Mark Donnigan
By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced organization world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the distinc
How To Change Marketing From An Expense To A Business Engine - Mark Donnigan - Virtual CMO}
'Jobs To Be Done' as a Demand-Gen DriverFire Up & integrate PodcastIn this insightful interview, I exposed a number of essential secrets to enhancing need generation for B2B business selling in complex purchaser environments with long purchasing journeys and demonstrated how the Clayton Christensen "Jobs to be done" structure can be applied by mark