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By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced organization world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the distinc

'Jobs To Be Done' as a Demand-Gen DriverFire Up & integrate PodcastIn this insightful interview, I exposed a number of essential secrets to enhancing need generation for B2B business selling in complex purchaser environments with long purchasing journeys and demonstrated how the Clayton Christensen "Jobs to be done" structure can be applied by mark